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CMO AI Spotlight

✅ AI readiness for marketing

10 areas, 30 questions, about 10 minutes. Answer for your team as it is today. “Not sure” is a valid answer and shows up as something to find out. You get a level from L0 to L5, a score per area, your top 5 gaps and your next 3 moves.

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AI readiness for marketing

0/30 answered · step 1 of 10

Marketing AI strategy

A clear view of where AI should build brand and growth, tied to marketing outcomes and owned by marketing leadership.

1.Do you have a written marketing AI plan that names the 3–5 outcomes AI should improve (for example cost per asset, speed to market, conversion, share of AI answers)?
Why we ask

Without named outcomes, AI spend spreads across tools that each 'save time' but move no marketing number.

2.Does one marketing leader own AI priorities, budget and results across brand, content, growth and marketing ops?
Why we ask

When every team buys its own AI, you get duplicate tools, uneven guardrails and no view of what works.

3.Is your marketing AI plan agreed with the CEO, CFO and CIO/CAIO, including what you will stop doing?
Why we ask

Marketing AI depends on data, security and finance; without agreement, pilots stall at scale.

Answer all 3 to continue — “Not sure” is a valid answer.