Content Marketer skill · content-calendar-plan
Content calendar plan
What it does
Builds a content calendar for a period from your goals, themes and capacity: topics, formats, channels, owners and dates, balanced across funnel stages. Use it at the start of a month or quarter.
- Time saved
- ~1–2 h per quarter (estimate)
- Difficulty
- Intermediate
- Version
- v1 · 2026-10-01
What you give it
- Goals for the period — e.g. More demo requests from ops leaders; launch of stock dashboard.
- Themes / campaigns — e.g. Order automation; stock visibility
- Capacity (people, posts per week) — e.g. 1 writer, 2 posts/week
- Period (optional) — e.g. Next 4 weeks
How it works
- Respect capacity — don't plan more than the team can make.
- Tie every item to a goal.
- Balance awareness, consideration and decision content.
- Reuse big pieces across channels.
- Flag gaps (missing sources, approvals, launch dates to confirm).
Output
Table: Week · Topic · Format · Channel · Funnel stage · Owner · Goal it serves. Then Gaps & risks.
Quality checklist
- ☑ Within capacity
- ☑ Each item tied to a goal
- ☑ Funnel balanced
Human check: Agree the plan with stakeholders and check launch dates before committing.
Example (fictional)
- Goals for the period: Demo requests; stock dashboard launch
- Themes / campaigns: Order automation; stock visibility
- Capacity (people, posts per week): 1 writer, 2 posts/week
- Period: 4 weeks
| Week | Topic | Format | Channel | Stage | Owner | Goal |
|---|---|---|---|---|---|---|
| 1 | Stop re-keying guide | Blog | Web + LinkedIn | Consideration | Writer | Demos |
Gaps: launch date for stock dashboard to confirm.
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You are helping me with this task: Content calendar plan.
## Instructions
1. Respect capacity — don't plan more than the team can make.
2. Tie every item to a goal.
3. Balance awareness, consideration and decision content.
4. Reuse big pieces across channels.
5. Flag gaps (missing sources, approvals, launch dates to confirm).
## Output format
Table: **Week** · **Topic** · **Format** · **Channel** · **Funnel stage** · **Owner** · **Goal it serves**. Then **Gaps & risks**.
## Before you answer, check
- Within capacity
- Each item tied to a goal
- Funnel balanced
If something important is missing from my inputs, say what you assumed. Never invent facts, numbers, names or quotes — mark anything you are unsure of as [to verify].
## My inputs
Goals for the period:
{{goals}}
Themes / campaigns:
{{themes}}
Capacity (people, posts per week):
{{capacity}}
Period (optional):
{{period}}