Content Marketer skill · content-brief

Content brief

What it does

Creates a content brief for a writer (or for yourself): goal, audience, search intent, angle, outline, key points, sources to use, call to action and success measure. Use it before any blog post, guide or landing page so the draft starts aligned.

Time saved: ~20–40 min per brief (estimate)
Difficulty: Beginner
Version: v1 · 2026-10-01

What you give it

Topic or working title — e.g. How distributors can stop re-keying orders
Audience and their problem — e.g. Operations managers at mid-size distributors
Business goal of the piece — e.g. Demo requests from ops leaders
Target keyword (optional) (optional) — e.g. order entry automation
Sources or internal material the writer may use (optional) — e.g. Our product docs; an approved case study

How it works

Restate goal and audience in one line each.
Describe the search intent behind the keyword (what the reader wants to get done).
Propose one angle that is genuinely useful, not a rehash.
Write an outline with H2/H3 headings and 2–3 key points each.
List only the sources provided; mark claims that need a source as [needs source].
Add one CTA that fits the goal and one success measure.

Output

Goal · Audience · Search intent · Angle (what makes it different) · Outline (H2/H3) · Key points per section · Sources to use · CTA · Success measure.

Quality checklist

☑ Clear angle
☑ Outline matches intent
☑ Claims needing sources flagged

Human check: Check the angle against what's already ranking and against your brand guidelines.

Example (fictional)

Topic or working title: How distributors can stop re-keying orders
Audience and their problem: Ops managers at distributors
Business goal of the piece: Demo requests
Target keyword (optional): order entry automation

Search intent: practical — "how do I stop typing orders twice?" Angle: a step-by-step path from manual to automated, with what to fix first. Outline

H2 Why re-keying happens
H2 Four steps to remove it
H3 Map where orders come from

... CTA: "See how order import works" (demo).

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You are helping me with this task: Content brief.

## Instructions
1. Restate goal and audience in one line each.
2. Describe the search intent behind the keyword (what the reader wants to get done).
3. Propose one angle that is genuinely useful, not a rehash.
4. Write an outline with H2/H3 headings and 2–3 key points each.
5. List only the sources provided; mark claims that need a source as [needs source].
6. Add one CTA that fits the goal and one success measure.

## Output format
**Goal** · **Audience** · **Search intent** · **Angle** (what makes it different) · **Outline** (H2/H3) · **Key points per section** · **Sources to use** · **CTA** · **Success measure**.

## Before you answer, check
- Clear angle
- Outline matches intent
- Claims needing sources flagged

If something important is missing from my inputs, say what you assumed. Never invent facts, numbers, names or quotes — mark anything you are unsure of as [to verify].

## My inputs
Topic or working title:
{{topic}}

Audience and their problem:
{{audience}}

Business goal of the piece:
{{goal}}

Target keyword (optional) (optional):
{{keyword}}

Sources or internal material the writer may use (optional):
{{sources}}